Creating Innovative Flooring Solutions for New Balance Australia

In a bid to transform their retail environment into a welcoming and comfortable space, New Balance sought to revamp their store design with a focus on creating an inviting entrance that feels like home. This case study explores how Hychem's advanced flooring solutions played a crucial role in achieving New Balance’s vision for a retail store that resonates warmth and accessibility.

Project Overview

New Balance, renowned for its commitment to quality and customer satisfaction, aimed to design a retail store that would greet customers with a sense of familiarity and comfort. The unique challenge presented by the existing tenancy included a front ramp that descended from 170mm to level, creating a significant transition area that needed careful consideration.

Challenge

The primary challenge was addressing the ramp's shape and ensuring that the flooring not only accommodated the gradient but also provided a seamless, aesthetic finish throughout the store. The goal was to create a visually appealing and functional entrance that aligned with New Balance's vision of a home-like retail experience.

Solution

• Ramp Coverage with SC240: To address the unique ramp design, Hychem applied SC240, a high-performance leveling compound. This provided a solid and stable base, accommodating the ramp's gradient and ensuring a smooth transition from the entrance to the interior of the store.
• Application of Hy-Level 35: Following the SC240, the team applied Hy-Level 35 across the ramp and much of the store's floor. Hy-Level 35 is known for its durability and excellent leveling properties, making it an ideal choice for high-traffic retail environments.
• Final Touch with SL503: The project was completed with a 10mm application of SL503, a self-leveling compound that offered a sleek, polished finish. SL503 enhanced the visual appeal of the store's floor while maintaining the necessary functionality and comfort.

Results

The application of Hychem’s flooring solutions resulted in a store entrance that not only met New Balance's design objectives but also exceeded expectations in terms of both functionality and aesthetics. The smooth transition from the ramp to the store interior created an inviting and seamless experience for customers, reinforcing New Balance’s commitment to providing a welcoming shopping environment.

Conclusion

Hychem’s innovative flooring solutions were instrumental in transforming New Balance’s retail space into a store that feels like home. By addressing the unique challenges of the ramp and ensuring a high-quality finish throughout the store, Hychem helped New Balance achieve their vision of a warm and accessible retail environment.

For more information on how Hychem can enhance your retail space, visit Hychem’s website or contact us today.